More on Materialism and Self-Esteem / Researcher finds materialism in children and adolescents linked to self-esteem
November 26, 2007
Researcher finds materialism in children and adolescents linked to self-esteem
Researcher finds materialism in children and adolescents linked to self-esteem
Peer pressure, targeted marketing campaigns and bad parenting have all been blamed for increasing materialism in children. Until now, there has been little evidence showing when this drive for material goods emerges in kids and what really causes it. In one of the first studies to focus on the development of materialism among children, Deborah Roedder John, a professor of marketing at the University of Minnesota’s Carlson School of Management, reveals that a young person’s level of materialism is directly connected to their self-esteem.
